ROI Model

How much money is your cookie banner actually costing you?

A simple model to calculate the recoverable revenue from improving your opt-in rate. Worked examples at 35%, 60%, and 89%.

  • The 3 components of recoverable value
  • Worked example: £200k/mo ad spend at 3 opt-in rates
  • A 4-step formula you can apply to your own site
  • 3 real customer outcomes (with numbers)

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